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  • midlifelove 5:40 am on August 20, 2009 Permalink | Reply
    Tags: beer, Chuck Norris, Dos Equis, Ernest Hemingway, Facebook, , Jonathan Goldsmith, Knight Rider, Macgyver, Magnun P.I., Mexican beer, stay thirsty my friends, The Most Interesting Man in the World   

    The Most Interesting Man in the World 

    the most interesting man in the worldA tongue-in-cheek Mexican beer campaign with a senior citizen pitching to guys in their 20s and 30s – that would be madness, right?

    Not if the distinguished old guy is Jonathan Goldsmith, playing a “James Bond meets Ernest Hemingway” character in the Dos Equis beer ads as “The Most Interesting Man in the World.”

    In a gloriously rumpled tuxedo, the TV veteran of 80’s shows like Magnum P.I. and Knight Rider has made Dos Equis into a household name in the US and Canada – no small feat in the current recession.

    Inviting Parody

    Freeing a trapped bear, leading a midnight hike through the jungle, playing a rousing game of jai alai—it’s all in a day’s work for the Most Interesting Man in the World.

    The 15 second spots are brilliantly written with quotable quips that invite parody – “The police often question him just because they find him interesting;” “He once had an awkward moment, just to see how it feels;”  “His blood smells like cologne;” “His beard alone has experienced more than a lesser man’s entire body.”

    Sunburned and silver-haired, Goldsmith’s character dangles a bottle of Dos Equis from thumb and forefinger, presumably unwinding after his latest escapade. “I don’t always drink beer,” he rumbles. “But when I do, I prefer Dos Equis.”

    Tripled Sales

    Reminiscent of the “Chuck Norris Facts” that became an Internet sensation (“Chuck Norris does not sleep. He waits,”) they appeal to young guys who “when they get to the bar, they want to tell a better story about the life they lead,” according to the ad’s creators.

    Running in the US since 2007 and in Canada since 2008, (where the beer’s sales have more than tripled this year) they’ve won awards and inspired a slew of imitators.

    On The Dos Equis Facebook page, over 150,000 fans post favourite facts about him, or invent their own. The character even hosts a Most Interesting Academy online, where devotees can learn everything from survival tips to animal kingdom lore.

    Arm Wrestle Stalin, Mao

    All of these spots are tied-in at the end with our interesting gentleman telling us to “stay thirsty my friends” which is also the web address for their campaign micro-site – http://www.staythirstymyfriends.com.

    There you can test your skill in patience and strength (by arm wrestling Mao, Churchill, Stalin, or even our most interesting man), apply to become the most interesting man in the world’s personal assistant and view various photos with our host performing assorted “manly” feats.

    So why was a man whose mysteriously uninformative Wikipedia entry only admits to being born “in the 1940s,” appeal to guys under 40? Ad people say it’s because the campaign shoots for charming eccentricity and “a model of masculinity” over cheesecake and frat humour.

    Only the Beer XX-rated

    The man himself recently told a Hollywood columnist he’s having a blast.  The Examiner’s Page Five reports he loves being greeted with a smile wherever he goes and considers the hit campaign “an absolute blessing” in his life. But as far as those Internet sites in which people concoct their own funny “most interesting man” titbits, he admits they’re not really for him.

    “I have no computer skills,” says the avid sailor, who lives on his boat. “People will call and tell me about them, and I’ve looked a couple of times. But when one of them supposedly had me as a porn star, I tuned out.” The journeyman actor has a long list of film and TV credits (Go Tell the Spartans, MacGyver, etc.) — but only his beer is XX-rated.

  • midlifelove 4:38 am on April 21, 2009 Permalink | Reply
    Tags: , aerobic, , beer, , , , , , , , detox diet, , , , , , , , lemon, , , , , , , , , , v figure   

    10 Effective steps to get rid of Beer Belly 

    What have Jack Black, Jack Nicholson and John Travolta got in common with nearly half of all men in the US, the UK and Australia? As evidenced in recent paparazzi shots, they’re all showing signs of the dreaded “beer belly” – that bulge around the abdomen that hangs unattractively over a chap’s pants and increases the likelihood of heart disease, diabetes and dementia. That’s right, latest research shows if you’ve got a big belly in your 40s, you’ve got up to a 30 per cent greater chance of having dementia in your 70s.*

    Whatever you call it, beer gut, beer pot or beer belly may not necessarily have a lot do to with beer drinking – but almost certainly alcohol consumption of some sort will play a big part in its creation.

    So how do I get rid of beer gut fat?


    It’s difficult to lose beer gut fat but not impossible. The trick is to take your time, cut out the alcohol or reduce it a lot, and take up something you enjoy that will provide regular exercise. Here’s a quick guide to how to do it:

    Ten Tips for Banishing Your Beer Gut Now

    1) Get inspired Your inspiration will serve as your motivation, so think of something that you really want. Is it being able to look better? Wear cooler clothes? Attract more women? Have more energy? Perform better sexually? If you are motivated by the fact that you can impress that new woman with your sculptured abs, then go lose your beer belly now.

    2) Set realistic goals – If your waistline measures 38 inches, set a goal and make it 37 next month. You can make it 35 on the second, and then 32 on the next. Don’t aim to make it 24 if you are starting from 38 — and even if it’s from 38 to 34, it wouldn’t still be a realistic goal to achieve. Set only the goals you and your body can attain.

    3) Combine aerobic exercise and strength training You won’t get rid of a beer belly just by doing sit ups. Research show that aerobic exercise – swimming, treadmill, speed walking, running, spinning and biking at least four times a week – is required to reduce belly fat. You need to spend at least 45 minutes per session. You should also walk as often as possible.

    4) Strength training While it won’t remove belly fat you’ve already accumulated, strength training does prevent the formation of new deep abdominal fat as proven by Kathryn Schmitz of the School of Medicine in the University of Pennsylvania.* After two years, the middle-aged strength training group members gained only a small percent of deep abdominal fat while the control group gained 21 percent.

    You may want to consider not only working out your abs, but also working out your shoulders, pectorals, back, and arms to help create a more shapely “V” figure, which will help reduce the appearance of your belly. Keep this in mind: bulking up your muscles requires fewer reps (about 8 ) and fewer sets with greater weight. Building leaner muscle requires more reps, more sets, and less weight.

    5) Burn fat slowly Don’t crash diet. You’ll weaken muscle, slow your metabolism, and in the long run damage your health. Instead, aim to reduce your weight by 1 or 2 pounds a week, by eating plenty of fruit, vegetables, whole foods, and reducing fat and sugar. Always eat a good breakfast. Five small meals in a day is highly recommended. You will look good, feel good and stand a much better chance of keeping your weight and your beer gut down permanently.

    6 ) Drink less alcohol There’s a reason they call it a “beer belly,” and drinking less beer, or quitting drinking altogether, will help you lose belly fat. No matter who (or how good looking) the drinker is, beer is bad for a number of reasons. The most obvious reason is the caloric content of beer. The less obvious reasons are the inflammation of the pancreas and liver, and the bloating that often accompany the over-consumption of alcoholic beverages; this includes alcohol mixed with sweet, sugary liquids like soda.

    7) Build exercise into daily routines Park the car a few blocks from work forcing you to walk the rest of the journey every day. If you take the bus or train, try and get off a stop or two early and walk the rest of the journey. Avoid taking lifts and escalators if there are stairs you can take instead.

    8) Reduce sugar Sugar is a big one. The sugar found in junk food and soda is the kind of sugar that burns quickly, unlike those sugars found in fruits and vegetables, which burn more slowly. If your body is processing sugar to create energy, and you’re not using any energy, those sugars will be converted into fat for later use. If you’re going to enjoy sweets, enjoy them right before you use the Stair Master.

    9) A daily lemon — Recognize your best friend when it comes to burning fat: a lemon. The formula is simple. In a glass of lukewarm water, put the juice you have squeezed from half a lemon. It’s the best way to jumpstart your problematic metabolism and it also cleanses your liver.

    10) Drink water – Drinking water after eating is not enough. If you are not drinking enough water a day, then don’t expect to lose your beer belly anytime soon. Eight glasses containing eight ounces of water a day will make your chances of getting rid of beer belly bigger and better.

    The final clincher – bizarre beer gut fact No 3

    Blokes who booze in a big way could end up with not just a belly but ‘big man boobs’ too. Why? Because drinking large amounts of alcohol on a regular basis can cause a slight increase in the production of the female hormone, estrogen, on top of a reduction in the male hormone, testosterone.

    It’s a long term commitment to lose belly fat, but when you’re fit, trim and mentally alert at 70, you’ll be glad you did it.

    * Rachel A. Whitmer, PhD, research scientist of the Kaiser Permanente Division of Research in Oakland, CA, and member of the American Academy of Neurology. Published March 26, 2008, online issue of Neurology, the medical journal of the American Academy of Neurology.

    * Schmitz KH, Jensen MD, Hannan P. Strength training prevents increase in visceral fat among women. Presented at the American Heart Association’s 46th Annual Conference on Cardiovascular Disease Epidemiology and Prevention in association with the Council on Nutrition, Physical Activity, and Metabolism, Phoenix, AZ, March 2-5, 2006.

  • midlifelove 7:20 am on April 7, 2009 Permalink | Reply
    Tags: , , beer, , , , , , , , , , , , , , , , , , , , , ,   

    Bizarre beer belly facts 

    Does what I drink make a difference?

    Different drinks have different calorific contents and a pint of lager or bitter certainly packs in more than a glass of wine, but it all adds up. Every day, a healthy male will consume roughly 1850 calories as part of his diet. Your average pint of bitter contains roughly 200 calories, so if you’re knocking back three or four pints a night that’s almost half your daily nutritional intake. All else being equal, just one beer every evening adds over 1000 calories to the equation each week. In less than a month, an unwanted pound has materialized! And so-called light beers aren’t much help; a 12-ounce serving still contains 100 calories or more.

    How you drink alcohol — how often, how much, when and what kind – also has impact. New research shows binge drinkers develop bigger bellies than people who consume the same amount but drink regularly. Wine drinkers have smaller bellies than hard liquor drinkers.

    Where does your beer gut come from?

    It’s basic maths. You get a beer belly by consuming more calories than your body needs. If you burn off more calories than you consume in food or drink then you lose weight. If you consume more calories than you burn off with exercise then you gain weight. Not rocket science is it?


    Bizarre beer gut fact No 1 – beer doesn’t make you fat

    That’s right – because of the unique ways alcohol is absorbed in the body, your beer belly is not beer fat. This is because alcoholic calories are used by the body first – they are not stored and converted into fat. But the trick is, the body is so busy burning up calories from the alcohol that it doesn’t burn up the calories from the fatty foods that are being eaten at the same time. People tend to eat fatty foods – chips, pies, pizza, peanuts sausage rolls and fatty steaks when they consume beer rather than low fat salads…And it’s the fat from these foods that will be stored around the abdomen.

    Bizarre beer gut fact No 2 – starving yourself to reduce calories won’t help

    In an attempt to avoid gaining weight, some drinkers employ the strategy of substitution: on the days when they imbibe, they subtract food from their menus and replace those calories with alcohol. Aside from the obvious nutritional downside of such a practice, it doesn’t really work. Alcohol exhibits some unique and inconvenient properties that can thwart even the most conscientious calorie counter.

    •    While alcohol consumption may slightly increase one’s metabolic rate—leading to more total calories burned—the calories that are burned are drawn from protein sources (muscle). So, even if drinkers maintain their body weight, they may actually lose muscle mass while gaining fat.

    •    Alcohol interferes with the liver’s ability to break down glycogen stores. This leads to a drop in blood sugar, which triggers the hunger reflex. In many settings where alcohol is consumed, the foods available to deal with those hunger pangs tend to be high in calories.

    •    Alcohol impairs a drinker’s judgment, often leading to the consumption of more calories than usual (typically in the form of high-calorie, low-nutrient-density snacks). And, once a beer or two has been consumed, it isn’t unusual for people to switch to mixed drinks, some of which pack a whopping 800 calories or more.

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